A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.
A blog is a special kind of web page. For a company the importance of a blog lies in its interactive nature. It facilitates two way communications between you and your customers.
Blog entries are called posts, readers are able to comment on the posts, enabling them to ask questions, leave feedback and share stories of their experiences with you.
First you have to understand that it is very easy to post or create an entry to a blog. This means that you the business owner can speak directly to your customers as easy as using Microsoft Word…. Easier in fact.
You don’t have to know how to program a web page or anything of the sort. Simply type what you want to say and click “submit”. Your readers can comment in the same fashion. You can require users who want to leave comments to register and if you prefer you can eliminate the commenting feature entirely (though we do recommend against doing that).
In short, a blog empowers you to speak directly to new and old customers and allows them to speak back.
One interesting side effect of a blog is that if properly optimized they can dramatically enhance your search engine rankings driving more customers to your site and to your business.But I am too busy to keep up with a blog!
Not to worry, we can handle it for you, making sure your blog is up to date and informative.
As of November 2006, the blog search engine Technorati was tracking nearly 60 million blogs.
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