Yes you should look into redesigning or updating your site. But first let’s establish what that actually means.There are 2 basic aspects to a website.
If the answer was more than 3 months then yes you should update the content, after all your business like most has probably had changes in the goods or services on offer.
Perhaps you are using materials or perhaps you have a new product line. Maybe your prices have changed. Your website should always be current and make that information regarding changes readily available.• Does my business have frequent changes in inventory, sales or special offers?
If so you should have updates on the site to reflect these changes/events. Your website should always present an accurate and current picture of what your company does.
Above all Don’t Panic! Updating content is relatively fast and easy and is very inexpensive when compared to a complete redesign.
If your site was built more than 1 year ago and the design has not been changed since then, yes you probably need a redesign.
Why? Because the web changes rapidly, markup code (the language used to construct a website) changes frequently, new online technologies are developed and old ones are phased out.
Think of it this way: The internet has building codes just like the real world does; unlike the real world they change frequently, very frequently. If your site is not up to date with the new building codes it is possible that your site will not reach as wide an audience as you like.
Also with these changes come new opportunities to better get your message across, not updating leaves you uncompetitive, behind the times and most painfully: unseen.
If the answer is no then it means that either your site is most likely not designed correctly or it has not been properly optimized for search engines.
Why is this important? Because the greatest idea in the world heard by no one dies a quiet death.
If the answer is no or I don’t know then you should have us take a look at it. Too often sites are designed without future needs in mind. An inflexible layout can make it difficult to easily update the site, add new pages and add new content.
Site redesign costs about the same as building a site from scratch because that is in essence what is done. First however we look at your current site and salvage what can be salvaged from it. For example images, original artwork, corporate logos and so on.
Like anything in life, you get what you pay for; nevertheless it is very possible to get a quality website at a reasonable price. Contact us for a free, no obligation consultation.
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